{"id":1475,"date":"2021-10-04T14:33:43","date_gmt":"2021-10-04T14:33:43","guid":{"rendered":"https:\/\/morantsirvent.com\/historia\/"},"modified":"2026-05-08T11:33:57","modified_gmt":"2026-05-08T11:33:57","slug":"historia","status":"publish","type":"page","link":"https:\/\/morantsirvent.com\/ca\/historia\/","title":{"rendered":"Hist\u00f2ria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1475\" class=\"elementor elementor-1475 elementor-119\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcbc4a7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcbc4a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48180f2\" data-id=\"48180f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af4b4d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af4b4d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-361f8fd\" data-id=\"361f8fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbdce22 elementor-widget elementor-widget-text-editor\" data-id=\"fbdce22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Hist\u00f2ria<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89d4ce7 elementor-section-stretched elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89d4ce7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30703e3\" data-id=\"30703e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8dab8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8dab8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd1ab34\" data-id=\"dd1ab34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02ff39d elementor-widget elementor-widget-image\" data-id=\"02ff39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"405\" src=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret.jpg\" class=\"attachment-full size-full wp-image-1486\" alt=\"\" srcset=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret.jpg 600w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret-500x338.jpg 500w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret-300x203.jpg 300w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret-111x75.jpg 111w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-ret-480x324.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b934fc3 elementor-widget elementor-widget-text-editor\" data-id=\"b934fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f2ecdf;\"><br>Al voltant de 1910, el seu fill Jos\u00e9 Morant Sirvent (qui donar\u00e0 nom a la marca i la registrar\u00e0), continua el cam\u00ed del seu pare: elabora els torrons i dol\u00e7os amb la seva fam\u00edlia a Xixona i, durant els anys seg\u00fcents, desenvolupa l&#8217;activitat de venda dels mateixos en diversos llocs de Tortosa (a la pujada del pont de l&#8217;Estat, als porxos de la pla\u00e7a de l&#8217;\u00c0ngel, al portal de la casa del metge Sabat\u00e9) fins que es consolida al portal del n\u00ba 2 del carrer Cervantes, all\u00e0 per l&#8217;any 1940.<br><span style=\"color: #f2ecdf;\"><br\/>L&#8217;any 1958 l&#8217;acompanya el seu fill, Jos\u00e9 Morant Vidal, fins a l&#8217;any 1970. A partir d&#8217;aqu\u00ed i durant els anys seg\u00fcents aquest seguir\u00e0 venint a Tortosa, ja no amb el pare sin\u00f3 amb la seva esposa, Amalia Ramos, i el seu fill, Jos\u00e9 Luis Morant Ramos, sense interrupci\u00f3 fins a l&#8217;any 1999, quan es casa amb Maribel Miralles i es fan c\u00e0rrec del negoci. D&#8217;aquesta uni\u00f3 naixer\u00e0 el seu fill Jordi Morant Miralles.<br\/><\/span>Es traslladen al local immediatament contigu al portal, arreglen una petita botiga i a m\u00e9s comencen tamb\u00e9 la tasca estival d&#8217;elaboraci\u00f3 d&#8217;orxates (de xufa i d&#8217;ametlles), granissats i gelats amb un \u00e8xit sense precedents fins a l&#8217;actualitat gr\u00e0cies als coneixements que t\u00e9 Maribel Miralles dels mateixos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-812242c\" data-id=\"812242c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c550a03 elementor-widget elementor-widget-spacer\" data-id=\"c550a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a603ed elementor-widget elementor-widget-text-editor\" data-id=\"3a603ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #f2ecdf;\">Des de fa m\u00e9s d&#8217;un segle, els nostres productes s\u00f3n s\u00edmbol de garantia i qualitat suprema.&nbsp;<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18d7af elementor-widget elementor-widget-text-editor\" data-id=\"a18d7af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f2ecdf;\">Corria l&#8217;any 1883, quan Vicente Morant decideix anar a Tortosa a vendre per uns dies, al voltant de Nadal, els productes casolans que elabora al seu poble de Xixona.<br\/>Aquelles exquisideses eren el fam\u00f3s torr\u00f3 de Xixona (o tou), el d&#8217;Alacant (o dur), el de neu (o massap\u00e0), el de rovell d&#8217;ou (o crema), els pastissets de gl\u00f2ria (que saben a&#8230; ja ho diu el seu nom), pans de Cadis, gragees de pinyons cobertes de sucre, confits (amb ametlles), les seves famoses garapinyades (ametlla torrada, sucre i canyella) i els no menys famosos rovells de massap\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9242eee elementor-widget elementor-widget-image\" data-id=\"9242eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/elementor\/thumbs\/DSC_9157-reou071yafzd1rkomz9j0hgg0f3w1uwmtym3lraik0.jpg\" title=\"DSC_9157\" alt=\"DSC_9157\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e573d elementor-widget elementor-widget-spacer\" data-id=\"d5e573d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9534c7 elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9534c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b5385\" data-id=\"e2b5385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1e28b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1e28b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13d7f8a\" data-id=\"13d7f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5e8f64 elementor-widget elementor-widget-text-editor\" data-id=\"b5e8f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #f2ecdf;\">Des de fa m\u00e9s d&#8217;un segle, els nostres productes s\u00f3n s\u00edmbol de garantia i qualitat suprema. <\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7d7ff elementor-widget elementor-widget-image\" data-id=\"4b7d7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"414\" src=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159.jpg\" class=\"attachment-full size-full wp-image-1485\" alt=\"\" srcset=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159.jpg 600w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-500x345.jpg 500w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-300x207.jpg 300w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-109x75.jpg 109w, https:\/\/morantsirvent.com\/wp-content\/uploads\/2025\/11\/DSC_9159-480x331.jpg 480w\" sizes=\"(max-width:767px) 480px, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e049763 elementor-widget elementor-widget-text-editor\" data-id=\"e049763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f2ecdf;\">Corria l&#8217;any 1883, quan Vicente Morant decideix anar a Tortosa a vendre per uns dies, al voltant de Nadal, els productes casolans que elabora al seu poble de Xixona.<br\/>Aquelles exquisideses eren el fam\u00f3s torr\u00f3 de Xixona (o tou), el d&#8217;Alacant (o dur), el de neu (o massap\u00e0), el de rovell d&#8217;ou (o crema), els pastissets de gl\u00f2ria (que saben a&#8230; ja ho diu el seu nom), pans de Cadis, gragees de pinyons cobertes de sucre, confits (amb ametlles), les seves famoses garapinyades (ametlla torrada, sucre i canyella) i no menys famosos rovells de massap\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff027f elementor-widget elementor-widget-image\" data-id=\"aff027f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/morantsirvent.com\/wp-content\/uploads\/elementor\/thumbs\/DSC_9157-reou071yafzd1rkomz9j0hgg0f3w1uwmtym3lraik0.jpg\" title=\"DSC_9157\" alt=\"DSC_9157\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3755bed elementor-widget elementor-widget-text-editor\" data-id=\"3755bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f2ecdf;\"><br>Al voltant de 1910, el seu fill Jos\u00e9 Morant Sirvent (qui donar\u00e0 nom a la marca i la registrar\u00e0), continua el cam\u00ed del seu pare: elabora els torrons i dol\u00e7os amb la seva fam\u00edlia a Xixona i, durant els anys seg\u00fcents, desenvolupa l&#8217;activitat de venda dels mateixos en diversos llocs de Tortosa (a la pujada del pont de l&#8217;Estat, als porxos de la pla\u00e7a de l&#8217;\u00c0ngel, al portal de la casa del metge Sabat\u00e9) fins que es consolida al portal del n\u00ba 2 del carrer Cervantes, all\u00e0 per l&#8217;any 1940.<br><span style=\"color: #f2ecdf;\"><br\/>L&#8217;any 1958 l&#8217;acompanya el seu fill, Jos\u00e9 Morant Vidal, fins a l&#8217;any 1970. A partir d&#8217;aqu\u00ed i durant els anys seg\u00fcents aquest seguir\u00e0 venint a Tortosa, ja no amb el pare sin\u00f3 amb la seva esposa, Amalia Ramos, i el seu fill, Jos\u00e9 Luis Morant Ramos, sense interrupci\u00f3 fins a l&#8217;any 1999, quan es casa amb Maribel Miralles i es fan c\u00e0rrec del negoci. D&#8217;aquesta uni\u00f3 naixer\u00e0 el seu fill Jordi Morant Miralles.<br\/><\/span>Es traslladen al local immediatament contigu al portal, arreglen una petita botiga i a m\u00e9s comencen tamb\u00e9 la tasca estival d&#8217;elaboraci\u00f3 d&#8217;orxates (de xufa i d&#8217;ametlles), granissats i gelats amb un \u00e8xit sense precedents fins a l&#8217;actualitat gr\u00e0cies als coneixements que t\u00e9 Maribel Miralles dels mateixos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hist\u00f2ria Al voltant de 1910, el seu fill Jos\u00e9 Morant Sirvent (qui donar\u00e0 nom a la marca i la registrar\u00e0), continua el cam\u00ed del seu pare:<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-1475","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/pages\/1475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/comments?post=1475"}],"version-history":[{"count":4,"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/pages\/1475\/revisions"}],"predecessor-version":[{"id":2064,"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/pages\/1475\/revisions\/2064"}],"wp:attachment":[{"href":"https:\/\/morantsirvent.com\/ca\/wp-json\/wp\/v2\/media?parent=1475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}